Description of Types of Print Modeling & Pay Rates

I found this information from the following site: Independent Modeling, however, please note that the site hasn't been updated in a while so aside from the information I'm providing here, the accuracy of the other information may be subject to question. These rates are recommended but not set in stone. These are pay rates that freelance models can use as a guide. Of course depending on your experience and the market you're in, you may not be able to commend higher rates. It will vary from situation to situation so be aware of that and learn to be flexible.

Types of Print Modeling:

Editorial Print

Editorial print work is a more subdued style of work, and it normally tells a story in images to market a product or service by showing the model acting out a role in the setting. Editorial work is loosely defined, highly creative with great art direction, and the layout is less noticeable. In magazine editorial print, the exposure of the model is high, and the trade off for this high profile is the low payout. Most models like editorial work because it is highly creative and the pictures and tear sheets really enhance their portfolios. To some, it is worth the low pay just for the potential exposure.

$200.00 day rate.


Catalog print work is stiff and controlled, often with the model posing with clothing on or products and facing the camera. If you have ever seen a large department store catalog, then you know what this is. Catalog work pays well even in secondary and local markets, and many models make good livings doing this.

$150.00 to $300.00 per hour. Day rate $1,200.00 to $3,500.00 and up.

Fashion Print

This is print work for clothing companies where the product is the clothing. The copy, or words, used in such ads are brief. If you've seen a full page ad in a magazine for a clothing brand, then you've seen this.

$150.00 to $250.00 an hour. Day rate $1,200.00 to $2,400.00 and up.

Commercial Print

Commercial print model have an "average person" look that consumers can relate to. A lot of commercial print work is used for printed ads and other forms of advertisement.

$75.00 to $150.00 per hour. Day rate $400.00 to $950.00.

Advertising/Product Print

Essentially the same as commercial print, using a "real person" look, but featuring a product or line of products.

$100.00 to $200.00 an hour and up. Day rate $500.00 to $1,200.00 and up.

Swimwear/ Bikini Modeling Print

Models who model swimwear must be in great shape. In Florida, a lot of print work is with bikini and swimwear. Because this is specialized, though, it commands higher rates. Think twice about doing this for free, as the potential to exploit you is there and you are worth more than nothing.

$500.00 to $2,500 day rate or the rates for lingerie/underwear.

Lingerie/Underwear Print

Most swimwear models can model lingerie and underwear, but it is a risky market that must be worked in good taste. Rates are higher for this kind of modeling.

Double standard rates ($400.00 day rate editorial. $2,400.00 to $7,000.00 day rate and up catalog)

Nude or Sheer Modeling

A limited market, and a specialty. Nude work requires refined professionalism and very good compensation rates. Do not do this for TFP or for low rates, as this can hurt your career if it is not done with respect and good taste. Photographers who do this should be able to pay you for it, and their portfolio should show great work in other kind of model photography. This is not for beginning models or photographers, and should be commissioned work for a specific project. DO NOT do this for free, for photographers who's references you cannot verify, or for a standard "modeling" portfolio, as nude pictures will hurt your chances of booking most modeling jobs. The exception to this is if this is the main type of modeling career you wish to pursue.

Triple standard rates ($600.00 day rate editorial. $3,600 to $9,500.00 day rate catalog)

Full Figure/ Plus Size Print

This is a rapidly growing area of modeling, as advertisers have realized that there is a big demand for models that the average consumer size 10 and over can relate to. If you are a plus size model, look into this. Plus size print modeling is normally catalog and commercial print, but can apply to editorial and other kinds of print, too.

$100.00 to $200.00 an hour. Day rate $500.00 to $1,000.00.

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